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William Birch is an industrial design student who studied at Sheridan College in Oakville, ON. His works show variety as well as how simplicity can make a design have bold character. Using various techniques in design; 3D printing, CNC machining, and Vacuum forming. William is able to express his ideas in a professional and precise way.

William believes that having a main use of a product be the main focus, and that the other attributes of the product should not take away from that focus, but define it as well as emphasis it.