Edmonton Transit Service - Brand Redesign

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With the purpose of wanting to change the brand identity of the ETS (Edmonton Transit Service) to something unique and make taking the bus a fun way to explore the city and economically friendly. Creating a logo that speaks to Edmonton, having the letters inside the shape of the Anthony Henday Drive represents how the service is able to take passengers wherever they need to go. As well as having the bus stops have a map that shows the route of each bus that stops at it, so the rider can take a different route and explore a new area.

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